Just over a year ago, we called attention to the big flow of funding going toward Twitter-related startups, noting that $23 million had been put into 11 startups hoping to make a business around the microblog over the preceding year. The trend has reversed itself over the last 12 months.
Posts Tagged ‘Research’
Funding Slows For Twitter-Related Startups
Posted by Joseph Tartakoff on September 8th, 2010
Posted in Mobile Social, Social networking, social media 
Tags: Advertising, Companies, ma-venture-capital, money, Research, research-metrics, twitter, venture capital 
No Comments »Alterian Buys Social Media Consultancy Intrepid
Posted by Joseph Tartakoff on September 2nd, 2010
Alterian, which provides marketers with a suite of content management and social media monitoring tools, has bought up Intrepid, a social media consulting firm. Alterian says it’s buying Intrepid—which has 40 employees—in order to provide a “packaged solution of social media analytics and market research capability to organizations who have neither the time or in-house expertise to understand what the social media world is saying about them and how to make best use of it in their businesses.”
Hot Growth Area for Social Media: Older Users, Says Pew
Posted by Staci D. Kramer on August 28th, 2010
Young adults are the heaviest social media users but older adults are fueling the growth. Wired adults 50 and older nearly doubled use of social networking in the past year, according to the latest Pew Internet & American Life report, something I’ve seen anecdotally as my friends and family members head to Facebook. The study, based on 2,252 telephone interviews with adults 18 and older (landline and cell), showed nearly half of adults 50-64 are engaged in some form of social networking. Gluttons for details can check out the full report; here are a few highlights and charts for the rest of you:
The Morning Lowdown 08.25.10
Posted by David Kaplan on August 26th, 2010
Some of the stories people are talking about this morning:
» The month-long battle between Random House and literary agent Andrew Wylie seems to be over. The publisher is claiming victory, saying it has the rights to publish e-book editions of 13 classics books that the Wylie starting publishing under his own digital venture, Odyssey Editions, last month. Business between the two sides can otherwise resume. [NYT]
» In a survey of e-reader owners, 40 percent told Marketing and Research Resources Inc. that they now read more than they did with print books. Of those surveyed, 58 percent said they read about the same as before while 2 percent said they read less than before. [WSJ]
» Bullying may have been one of the factors behind the suicide of the managing editor of the Virginia Quarterly Review. [The Wrap]
Posted in Mobile Social, Social networking, social media Tags: books, Companies, ereaders, Features, marketing, media-publishing, Research, research-metrics, Reuters, the-morning-lowdown, Zynga No Comments »Forecast: Local Online Ad Spending Will Be Up 18 Percent Next Year
Posted by Joseph Tartakoff on August 25th, 2010
Local online researcher Borrell Associates is revising its forecast upwards for how much advertisers will spend on local online ads next year; the company says it now expects local online ad spending to jump 18 percent in 2011 to $16.1 billion—a figure it had previously said the market would achieve in 2012.
Posted in Mobile Social, Social networking, social media Tags: Advertising, local, Metrics, Research, research-metrics No Comments »
