Time Warner Cable (NYSE: TWC) and the Walt Disney Co. (NYSE: DIS) stepped to the precipice of blackout Armageddon—and wisely took a giant step back. Instead of risking their standing with subscribers and viewers, they put away the harsh rhetoric, kept working through the midnight deadline Wednesday and made a deal that keeps ABC owned-and-operated stations, ESPN and a host of Disney cable nets on Time Warner (NYSE: TWX) Cable and Bright House Networks without a blip.
The new deal, described in the announcement as Disney’s “most expansive content agreement to date,” moves beyond broadcast and cable to broadband, gaining berths for ESPN3 and creating a “TV Everywhere” option for ESPN, ESPN2 and ESPNU.
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